When people think of Google advertising, they usually picture search ads that appear at the top of Google results. But another major part of Google’s advertising system is the Google Display Network (GDN), which reaches over 90% of internet users across millions of websites, apps, and YouTube channels. Display advertising doesn’t rely on keyword searches…

For small businesses, competing in digital advertising can feel overwhelming, especially when large national brands dominate search results with massive budgets. But local businesses actually have a built-in advantage when it comes to paid search, particularly through Google Ads. Local PPC (pay-per-click) campaigns allow small businesses to target nearby customers with strong intent, often at…

A lot of people assume that social media directly boosts SEO rankings, but search engines have repeatedly said that likes, shares, and follower counts are not official ranking factors. Even so, social activity and brand signals still play a major indirect role in how well a site performs in search. The reason is simple: Google…

When people talk about SEO, it’s easy to picture huge companies dominating the first page of Google. National brands with massive budgets tend to win the big, short search terms like “shoes,” “insurance,” or “dentist.” But small businesses and newer websites aren’t actually locked out of search results — they just have to approach keyword…